Why is having a website such a big deal? Six good reasons:

* A website increases your credibility. Your website can have a powerful impact on a potential customer's confidence in you. A professional design, with well-written copy, helpful product information, and easy-to-use contact links can tremendously increase trust in your company.
* A website makes your company visible anytime, anywhere.
* A website makes it easy for people to refer new customers to you.
For many businesses, referrals are a crucial source of new customers. Having a website makes it easy to encourage them, because customers can simply send friends and business contacts to your site.
* A website is a powerful sales tool. Display catalogue, talk up services, invite interaction.
* A website increases the value of your advertising, allowing updates to catalogue information, pricing, or new arrivals as needed.
* A website helps you stay in contact with potential customers.
* A website allows you complete control over your e-mail (since your addresses are based upon your domain name, they don't need to be changed if your business switches, for example, internet service providers.)